The Brand Core Guide™

$29.99 $39.99

The Brand Core Guide™ by Kelso Advisory Group

You don’t need another logo tweak.
You need internal clarity that drives execution.

This isn’t a branding theory deck. It’s a tactical asset.

The Brand Core Guide™ is a proprietary framework designed to codify and weaponize your brand’s identity — fast.
It eliminates ambiguity, aligns leadership, and gives your team a reference point for every decision that touches your brand, messaging, or momentum.

Inside this Guide:

🔹 Mission & Vision Clarity — no fluff, just focused direction

🔹 Brand Pillars — 3–5 behavioral anchors your team actually lives by

🔹 Tone & Voice Guidelines — consistent, human, and unmistakably yours

🔹 Audience Mapping — define primary, secondary, and internal champions

🔹 Messaging Hooks & Frameworks — headlines, punchlines, and positioning

🔹 Implementation Checklist — roll the strategy out company-wide

🔹 Team Alignment Playbook — get everyone speaking the same language

🔹 Brand Health Self-Audit & Scorecard — know where you’re sharp (and where you’re leaking)

🔹 Quick Reference Summary Page — a fast gut check when timing is critical

Who It’s For:

  • Founders scaling past $0–$1M

  • Teams hiring creatives, marketers, or sales staff

  • Operators sick of disconnected messaging and internal chaos

You’re not just tweaking your brand.
You’re locking it in — and turning it into a weapon.

Instant PDF download — Fillable + Printable

The Brand Core Guide™ by Kelso Advisory Group

You don’t need another logo tweak.
You need internal clarity that drives execution.

This isn’t a branding theory deck. It’s a tactical asset.

The Brand Core Guide™ is a proprietary framework designed to codify and weaponize your brand’s identity — fast.
It eliminates ambiguity, aligns leadership, and gives your team a reference point for every decision that touches your brand, messaging, or momentum.

Inside this Guide:

🔹 Mission & Vision Clarity — no fluff, just focused direction

🔹 Brand Pillars — 3–5 behavioral anchors your team actually lives by

🔹 Tone & Voice Guidelines — consistent, human, and unmistakably yours

🔹 Audience Mapping — define primary, secondary, and internal champions

🔹 Messaging Hooks & Frameworks — headlines, punchlines, and positioning

🔹 Implementation Checklist — roll the strategy out company-wide

🔹 Team Alignment Playbook — get everyone speaking the same language

🔹 Brand Health Self-Audit & Scorecard — know where you’re sharp (and where you’re leaking)

🔹 Quick Reference Summary Page — a fast gut check when timing is critical

Who It’s For:

  • Founders scaling past $0–$1M

  • Teams hiring creatives, marketers, or sales staff

  • Operators sick of disconnected messaging and internal chaos

You’re not just tweaking your brand.
You’re locking it in — and turning it into a weapon.

Instant PDF download — Fillable + Printable