The Brand Core Guide™
The Brand Core Guide™ by Kelso Advisory Group
You don’t need another logo tweak.
You need internal clarity that drives execution.
This isn’t a branding theory deck. It’s a tactical asset.
The Brand Core Guide™ is a proprietary framework designed to codify and weaponize your brand’s identity — fast.
It eliminates ambiguity, aligns leadership, and gives your team a reference point for every decision that touches your brand, messaging, or momentum.
Inside this Guide:
🔹 Mission & Vision Clarity — no fluff, just focused direction
🔹 Brand Pillars — 3–5 behavioral anchors your team actually lives by
🔹 Tone & Voice Guidelines — consistent, human, and unmistakably yours
🔹 Audience Mapping — define primary, secondary, and internal champions
🔹 Messaging Hooks & Frameworks — headlines, punchlines, and positioning
🔹 Implementation Checklist — roll the strategy out company-wide
🔹 Team Alignment Playbook — get everyone speaking the same language
🔹 Brand Health Self-Audit & Scorecard — know where you’re sharp (and where you’re leaking)
🔹 Quick Reference Summary Page — a fast gut check when timing is critical
Who It’s For:
Founders scaling past $0–$1M
Teams hiring creatives, marketers, or sales staff
Operators sick of disconnected messaging and internal chaos
You’re not just tweaking your brand.
You’re locking it in — and turning it into a weapon.
Instant PDF download — Fillable + Printable
The Brand Core Guide™ by Kelso Advisory Group
You don’t need another logo tweak.
You need internal clarity that drives execution.
This isn’t a branding theory deck. It’s a tactical asset.
The Brand Core Guide™ is a proprietary framework designed to codify and weaponize your brand’s identity — fast.
It eliminates ambiguity, aligns leadership, and gives your team a reference point for every decision that touches your brand, messaging, or momentum.
Inside this Guide:
🔹 Mission & Vision Clarity — no fluff, just focused direction
🔹 Brand Pillars — 3–5 behavioral anchors your team actually lives by
🔹 Tone & Voice Guidelines — consistent, human, and unmistakably yours
🔹 Audience Mapping — define primary, secondary, and internal champions
🔹 Messaging Hooks & Frameworks — headlines, punchlines, and positioning
🔹 Implementation Checklist — roll the strategy out company-wide
🔹 Team Alignment Playbook — get everyone speaking the same language
🔹 Brand Health Self-Audit & Scorecard — know where you’re sharp (and where you’re leaking)
🔹 Quick Reference Summary Page — a fast gut check when timing is critical
Who It’s For:
Founders scaling past $0–$1M
Teams hiring creatives, marketers, or sales staff
Operators sick of disconnected messaging and internal chaos
You’re not just tweaking your brand.
You’re locking it in — and turning it into a weapon.
Instant PDF download — Fillable + Printable
The Brand Core Guide™ by Kelso Advisory Group
You don’t need another logo tweak.
You need internal clarity that drives execution.
This isn’t a branding theory deck. It’s a tactical asset.
The Brand Core Guide™ is a proprietary framework designed to codify and weaponize your brand’s identity — fast.
It eliminates ambiguity, aligns leadership, and gives your team a reference point for every decision that touches your brand, messaging, or momentum.
Inside this Guide:
🔹 Mission & Vision Clarity — no fluff, just focused direction
🔹 Brand Pillars — 3–5 behavioral anchors your team actually lives by
🔹 Tone & Voice Guidelines — consistent, human, and unmistakably yours
🔹 Audience Mapping — define primary, secondary, and internal champions
🔹 Messaging Hooks & Frameworks — headlines, punchlines, and positioning
🔹 Implementation Checklist — roll the strategy out company-wide
🔹 Team Alignment Playbook — get everyone speaking the same language
🔹 Brand Health Self-Audit & Scorecard — know where you’re sharp (and where you’re leaking)
🔹 Quick Reference Summary Page — a fast gut check when timing is critical
Who It’s For:
Founders scaling past $0–$1M
Teams hiring creatives, marketers, or sales staff
Operators sick of disconnected messaging and internal chaos
You’re not just tweaking your brand.
You’re locking it in — and turning it into a weapon.
Instant PDF download — Fillable + Printable