Business Turnaround & Brand Rebuilds

Fix the Foundation. Reclaim the Market.

Whether your brand feels outdated, disjointed, or just invisible — we rebuild from the inside out. This service is designed for companies that need a reset. It’s not a logo tweak or slogan refresh. It’s a strategic transformation that aligns your messaging, product-market fit, and customer experience into something that actually works.

This Package Solves

  • ✺ Phase 1: Brand & Business Diagnosis

    Full review of brand presence (site, socials, assets, tone)

    Customer/market alignment analysis (fit, friction, clarity)

    Competitive positioning audit

    Internal clarity workshop (vision, values, communication style)

    Recommendations doc + roadmap

  • ✺ Phase 2: Strategic Rebuild

    Rewrite brand message, positioning, and tone-of-voice guide

    Redesign or restructure key assets (homepage, pitch deck, lead magnet, etc.)

    Fix product/service naming, offers, or packaging if misaligned

    Rebuild internal SOPs or workflows that affect delivery perception

  • ✺ Phase 3: Market Relaunch

    Create pre-launch, relaunch, and momentum plans

    Write copy for outreach (email/newsletter, landing page, launch announcements)

    Align internal and external stakeholders

    Monitor first 30 days post-launch for feedback, adjust if needed

Ideal Client Profile

  • Businesses hitting a plateau or bleeding customers due to a confusing brand

  • Founders who scaled fast but skipped foundational positioning work

  • Companies facing a reputational hit, market shift, or major competitive change

  • B2B orgs with strong technical/product skills but weak messaging or story

Pricing

Flat Fee: $6,500 — Payment split into two milestones (50% up front, 50% on Phase 2 handoff).
One-time project fee for full brand and business reset, delivered in 4–6 weeks.

This includes:

Full Brand Diagnostic & Competitive Audit

  • Deep-dive into your current brand across web, social, and sales materials

  • Market research and analysis of 3–5 direct competitors

  • Clarity call with founder or executive team

  • Audit report outlining disconnects, weak spots, and rebuild priorities

Strategic Messaging Overhaul

  • Rebuild of brand positioning, offer structure, and tone-of-voice framework

  • Rewrite of key messaging assets (homepage, about page, services summary, etc.)

  • Creation of a Brand Core™ Guide: a proprietary reference doc for internal use

Asset Rebuild or Rewire (choose 2)

  • Homepage wireframe & copy

  • Sales pitch deck

  • Flagship offer sheet or one-pager

  • Product/service naming restructure

  • Launch email/announcement sequence

Launch & Feedback Cycle

  • Go-to-market relaunch checklist

  • Pre-launch & internal communication plan

  • 30-day post-launch review and punch-list call

  • Access to Slack or email thread during build window for feedback loops

Why $6,500?

It’s not a designer in Canva or a junior marketer guessing what sounds cool.

You’re paying for:

  • Tactical founder-aligned messaging

  • Strategic audit by a former marketing executive

  • Copywriting that converts and positioning that cuts through

  • Weeks of hands-on collaboration and high-pressure clarity

  • A brand you can finally stand behind — and sell with

Optional add-ons or standalone services by request:

Brand Sprint — $2,000 flat

  • 5-day rapid alignment workshop

  • Includes brand message rebuild, key asset rewrites (e.g., homepage or deck), and positioning map

Founder Clarity Series — $500 per session

  • Deep-dive coaching to align with founder voice with company story

  • Includes transcription + clarity doc for internal use or personal brand

    Expanded scope quotes available. No price-gouge. We price to win.

Why It Works

Most companies don’t need more marketing. They need a clearer story, stronger positioning, and a better customer experience. This package gives you both — the strategy and the tactical rebuild. We cut the noise and fix the disconnects between who you are, what you offer, and how the market sees you.